For many aspiring writers, the dream is simple: write books, get published, and earn enough money to make a living. But can you really turn writing into a full-time career, or is it just a passion project that pays in “exposure”?
The good news: Yes, you can make money as an author. The reality: It takes strategy, persistence, and a willingness to explore multiple income streams.
Here we look at how authors earn money, the challenges of the industry, and practical ways to turn writing into a sustainable career.
Contents
How Do Authors Make Money?
Writing income doesn’t just come from selling books. Successful authors often combine multiple revenue streams to create a steady income.
Primary Ways Authors Make Money:
- Book Sales: Whether traditionally published or self-published, selling books is the primary income source for most authors.
- Royalties: Authors earn a percentage of book sales, with self-published writers keeping a higher cut.
- Advances: Traditional publishers may offer an upfront payment before the book is published.
- Freelance Writing: Many authors supplement their income with freelance gigs, writing articles, blog posts, or ghostwriting.
- Speaking Engagements: Established authors get paid for public speaking, workshops, and teaching writing courses.
- Merchandise & Adaptations: Some authors make money from film rights, audiobooks, and branded merchandise.
Now, let’s dive deeper into each of these income streams and how they work.
Traditional Publishing vs. Self-Publishing: Which Pays More?
The publishing path you choose affects how you make money. Both traditional and self-publishing have advantages and challenges.
Traditional Publishing
- Advance Payments: Authors receive an upfront payment (usually between $5,000 and $50,000, depending on the deal).
- Royalties: Typically 5-15% of book sales, paid after the advance is earned back.
- Marketing & Distribution: The publisher handles book production, editing, and placement in bookstores.
Self-Publishing
- Higher Royalties: Authors keep 35-70% of book sales through platforms like Amazon KDP.
- Full Creative Control: You set the price, cover design, and release schedule.
- Marketing is on You: Successful self-published authors invest in advertising and audience building.
Which pays more? Self-publishing offers higher earnings per book but requires more upfront effort. Traditional publishing provides stability but lower royalty rates.
How Much Do Authors Actually Earn?
Author earnings vary widely, but here’s a general breakdown:
- New or Midlist Authors: $5,000 – $25,000 per year.
- Successful Self-Published Authors: $40,000 – $100,000+ per year.
- Best-Selling Authors: $500,000+ per year (rare, but possible).
The key to earning more? Multiple income streams. Let’s explore how to expand your earnings beyond book sales.
Diversifying Your Writing Income
Freelance Writing & Content Creation
Freelancing is a great way to make money while building your author career.
Where to Find Freelance Writing Gigs:
- Upwork & Fiverr: Platforms for freelance writing work.
- Medium & Substack: Get paid for blogging and articles.
- Ghostwriting: Write books or articles for clients.
Teaching & Coaching
Many authors earn extra income by teaching writing courses, offering coaching, or hosting workshops.
Ways to Teach Writing:
- Start an online course on platforms like Udemy or Teachable.
- Offer 1-on-1 coaching for aspiring writers.
- Speak at writing conferences or literary festivals.
Monetizing Your Author Brand
Building an audience allows you to monetize beyond book sales.
Ways to Make Money from Your Author Brand:
- Sell merchandise related to your books (mugs, shirts, posters).
- Create a Patreon page for exclusive content.
- License your book for audiobooks or film adaptations.
How to Build a Sustainable Writing Career
Making money as an author takes time, but here’s how to build a long-term career.
Write Consistently
The more books or content you publish, the more opportunities you create for income.
Invest in Marketing
Successful authors treat writing as a business. Learn how to market your books through:
- Social media (Twitter, Instagram, TikTok for authors).
- Email newsletters to build a loyal readership.
- Paid advertising (Facebook Ads, Amazon Ads).
Network with Other Writers
Join writing communities, attend author events, and collaborate with other writers to grow your career.
Treat Writing Like a Business
Making money as an author requires discipline. Set goals, track earnings, and reinvest in your craft.
Can You Really Make a Living as a Writer?
Yes, but success doesn’t happen overnight. The most successful authors build multiple income streams, consistently produce quality work, and treat their writing like a business.
If you’re willing to put in the effort, adapt, and explore different revenue sources, you can make a living as a writer.
Your journey starts with one word. One page. One book. Keep writing, keep learning, and don’t give up—your dream of making money as an author is possible.
